Hi! I'm Sam. I'm a program director, communication specialist, content strategist, and educator. My professional background is diverse—from teaching high school in the inner-city, to designing online content, to leading a team of program specialists at the Florida Department of Education. I have a passion for both education and marketing, and my credentials include a Master's in English Education as well as an MBA.
Much like education, effective content and copy hinge on delivering the most essential information in the simplest way possible. My years in the classroom sharpened my communication skills as well as my capacity to foster and manage relationships. Teaching teenagers is guerilla marketing at its purest—with an often reluctant audience. I've learned that strategy, adaptability, and communication are essential for success.
Effective communication is always context dependent. With that in mind, content is most effective when it is clear and concise, with a pinch of imagination. Indeed, language is powerful. The Persian poet Hafiz wisely said that the words we speak become the house we live in. Let's build something incredible!