Sam Glickman

Hi! I'm Sam. I'm a program director, communication specialist, content strategist, and educator. My professional background is diverse—from teaching high school in the inner-city, to designing online content, to leading a team of program specialists at the Florida Department of Education. I have a passion for both education and marketing, and my credentials include a Master's in English Education as well as an MBA. 


Much like education, effective content and copy hinge on delivering the most essential information in the simplest way possible. My years in the classroom sharpened my communication skills as well as my capacity to foster and manage relationships. Teaching teenagers is guerilla marketing at its purest—with an often reluctant audience. I've learned that strategy, adaptability, and communication are essential for success.


Effective communication is always context dependent. With that in mind, content is most effective when it is clear and concise, with a pinch of imagination. Indeed, language is powerful. The Persian poet Hafiz wisely said that the words we speak become the house we live in. Let's build something incredible!

Writing & Content Samples

The Most Overlooked Leadership Skill of the 21st Century

When you think of the term leadership, what skills immediately come to mind? Perhaps you instantly think of personal charisma or exceptional organizational skills. Maybe you think of public speaking prowess or the ability to remain cool under pressure. Whatever the case, I’d be willing to bet that listening is nowhere near the top of your list. These days, it’s almost quaint to call someone a “good listener.” It is not a skill that is often hailed as an essential leadership pillar or a key to su

How Effective Leaders Speak Differently

Effective leaders are keenly aware of how they use language to build relationships and frame challenges. This requires a degree of intentionality and consideration that can often be overlooked amidst our many daily interactions. I once participated in a meeting where two directors, Saul and Ben, were discussing the different ways to approach a particular project. After listening to Saul’s perspective, Ben proceeded to explain his own approach. He communicated his vision, and summed up his point

3 Timeless Leadership Lessons from the Tao Te Ching

“Mastering others is strength; mastering yourself is true power.” - Lao Tzu Nearly 2,400 years after it was composed, the Tao Te Ching still resonates with readers around the world for its simple, timeless wisdom. Tao Te Ching loosely translates to “the way of integrity.” This seminal text is credited to Lao Tzu, a title meaning “Old Master.” The 81 verses of the Tao constitute a discourse on living a life marked by compassion, purpose, and self-awareness. The text is a collection of succinct a

Improve Your Writing: Four Quotes from the Masters

In my days as a high school English teacher, I became accustomed to hearing this phrase. Many students viewed writing as a tedious and even frightening task. The reflective nature of it seems to make some people uneasy, like a murky pond they would rather avoid. Working with students, I learned a handful of helpful tenets to help them wade into the writing process. I soon learned that these tenets extend beyond the classroom. There are several quotes from literary masters that sum up these princ

Better Questions, Better Thinking

“Judge a man by his questions rather than his answers.” – Voltaire It has been said that the critical mind is a questioning mind. As humans, we have a highly evolved brain that has the capacity to take our thinking in a multitude of directions. Ultimately, it’s our questions that steer our thinking. Take this scenario: you’re getting ready to pull into an open parking spot in a crowded lot. Suddenly, another car swoops in and nabs the spot just as you were moving toward it. Your reaction will

Leadership: Success vs. Greatness

As human beings, we seem hardwired for comparison and judgement. We particularly love to engage in the who was greater? conversation. In a classic scene from Coming to America, several characters engage in a hilarious barbershop debate over the greatest fighter of all time. It can be fun to juxtapose the success of one individual to another for the sake of argument. Who was greater—Ali or Tyson? Lincoln or Washington? Newton or Einstein? Mozart or Beethoven? In recent years, the Jordan versus Le

How to Handle Interrupters

We have all been guilty of interrupting others at some point in time. In certain situations, the interruption may even be warranted. Perhaps the interruption clarifies or corrects a particularly key point within a conversation. However, there are other moments where someone cuts us off in mid-sentence to express their own thoughts. Interacting with chronic interrupters can be especially difficult in both professional and personal settings. I can recall being interrupted during several meetings,
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